Social Media as Music Support by Throughthesewalls Moody
Social Media. Is it worth it? Does it work? How does it work? What options are there? Seems like the choices are limitless and they are! For a career-booster, musicians must take it seriously. So let’s start with the big boys:
Facebook– An awesome place to share with friends, family, fans and people with similar interests. You can post as many characters as you want and can share photo’s, videos and more. You can create your own page and a group page and a fan page. Seems to me a lot of folks on Facebook tend to play any of way too many games to choose from. It’s a great way to gain “friends” who will also see your posts. How do you know what apps to play? Well choose ones that attract the type of folks your music attracts. Every genre has it’s own demographic, once you know what yours is you can find games on Facebook that attract that same demographic. Once you play the games you can add other players as friends. If you don’t know your demographic well, then you need to stop and check out your fan base. Talk to them gather information about who they are and what they do.
Twitter– I have not yet figured this one out. You are limited on the amount of characters you can type so you can never really get a full thought across. You get followers and you follow others but you miss most of the posts because people seem to post constantly on it. Honestly I am not sure how effective it is. We ran a few experiments with it but were not happy with the results in terms of interest in the music we offered. I am not saying it does not work but I found it to be a small return on time invested.
Myspace– Well that’s just a dead duck. It was great at one time but lost it’s luster. From what I have seen of it these days, it’s mostly youngsters. Maybe worth a look if your music appeals to the younger generation but I can’t see a reason to invest much time on it.
Instagram– I have not had access to this though I understand it is growing rapidly. I would love some feedback from anyone who has used this medium to promote their music and any return they have gotten from it.
Youtube– Not so social but a great place to share your music and get comments. Important to answer comments and when people subscribe to your channel, check to see if they have a channel and subscribe back. This seems to be a way of sharing back and forth, and perhaps gaining access to other musicians fans as well thus giving you more exposure.
MeetMe– Most have not heard of this site. It was started as MyYearBook and was mostly younger kids, but has grown into a social medium people go to actually communicate and of course find dating partners. While I would not suggest only being there to promote music, they do offer fan pages for musicians, and they work ok for the most part. I would definitely say I have gotten return worth my time investment.
These are just a few of the more popular places to promote yourself. But when using these mediums there is an expectation of exchanges. It’s not just about getting on and promoting a show or song and leaving.
You need to truly put effort into talking to people who “like” your song. You need to make sincere connections and truly involve yourself with the folks who like what you do. Superficial doesn’t work when trying to build a loyal fan base.
The new age of music demands social interaction between performer and followers. It will take time, and a lot of it. That is the investment you must commit to, and if you can’t commit to it, no matter how good your stuff is, you won’t build loyalty within the followers.
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