6. Promotion

The entrepreneurial spirit is ignited on virtually fertile soil. With less risk at stake financially or physically, the experimental nature of Second Life will always predominate. The contributors take advantage of this constantly moving landscape, with a population large enough to cultivate as customers, recipients, or audience. Even though there is a lot of competition, there is always room for anyone who wishes to try ideas.

Sim Street Journal: Immersive Impact

6. Promotionaudience development and product marketing can be practiced and nurtured.

Audience-building is a concern for every creative avatar. It is a world where residents love to “Show and Tell.” It is not enough to create a song or a sculpture. What is the point if no one sees it? Cultivating a real life audience is an expensive proposition, usually limited by geography. But in the virtual world, almost every artist has a personal gallery, every musician a homestead to have jam sessions. They all can quickly discover clubs and galleries with fans of their own. Presentation skills can be sharpened and feedback gained much more easily than when dealing with brick and mortar venue. It is much harder to get an audience to travel than to click.

“If you have a huge audience, you can sell anything. Get yourself known and get a lot of people to follow you. To build business takes numbers, exposure, and consistency.”

Arkad Baxton, virtual entrepreneur

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Back to introduction for Unifying Themes.
Click here for 7. Potential in the series.

These are more thoughts on the themes that tie all the articles of eighteen issues together. To experience the hybrid publication, “Immersive Impact: The Best of SSJ #1–18” Collection, you will need an account in SL. Reading this online collection is about the best introduction to the virtual world that you can find. “Portal to Possibilities” gives an overview of the overviews!

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Please see the INDEX for all contributors and articles.
(All in-world issues are available on MARKETPLACE).


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INDEX for all contributors and articles
Sim Street Journal #1: Virtual Reveals Real
Sim Street Journal #2: The Old in the New
Sim Street Journal #3: Magicians of Meaning
Sim Street Journal #4: Telling Stories
Sim Street Journal #5: Champions of Expression
Sim Street Journal #6: Overlapping Realities
Sim Street Journal #7: Luck Created
Sim Street Journal #8: Facing the Inevitable
Sim Street Journal #9: Motivated Learning
Sim Street Journal #10: Serious Fun
Sim Street Journal #11: Fantasy Fulfillment
Sim Street Journal #12: Insights from Extremes
Sim Street Journal #13: Bridging Boundaries
Sim Street Journal #14Realities Blend
Sim Street Journal #15: Creative Collaborations
Sim Street Journal #16: Visual Music
Sim Street Journal #17Retrospective Tribute to Visual Leadership
Sim Street Journal #18Capture Time

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Sim Street Journal explores the relevance of virtual to real commerce and culture.

ONLINE: https://simstreetjournal.wordpress.com/

FACEBOOK: https://www.facebook.com/simstreetjournal

IN-WORLD: http://maps.secondlife.com/secondlife/Innu/40/36/1650

MARKETPLACE: https://marketplace.secondlife.com/stores/148961

EMAIL: simstreetjournal@gmail.com

ASN: http://www.avatarsocialnetwork.com

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Eleanor Medier (avatar of Liane Sebastian)

BLOG: http://www.eleanormedier.wordpress.com

FACEBOOK: https://www.facebook.com/pages/Eleanor-Medier/735735156500378?ref=bookmarks

ASN: http://www.avatarsocialnetwork.com

EMAIL: eleanormedier@gmail.com

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Liane Sebastian FACEBOOK: https://www.facebook.com/liane.sebastian

Sim Street Journal explores the relevance of second to first life.
© 2016 by Liane Sebastian/Eleanor Medier, Sim Street Journal.
Articles cannot be reprinted without permission.